Drivetrain component remanufacturer, Jasper Engines & Transmissions and Elite, a shop management training and coaching company, recently announced a new partnership to provide shop owners with ethics-based sales, marketing, recruiting and shop management training. The goal of the training is to help auto repair businesses become more successful.
Jasper has sponsored several of Elite’s High Impact sales seminars, and more recently, Elite’s Online High Impact and Online Phone Skills Training courses. Both companies received such great feedback from these courses that they decided to collaborate on more courses to help shop owners, starting this year, the companies explained in their announcement.
“Bob Cooper [founder and president of Elite] and I have been collaborating for many years, and this partnership is a culmination of that,” said Joe McDonald, vice president of sales for Jasper. “Elite has been an industry leader in bringing shop owners across the country to a high level of expertise in their business acumen.”
The objectives of all Elite/Jasper courses will be to make quality training more accessible to shop owners and to deliver great value. Because the companies have a shared mission to elevate the perception of the industry, all training will be “principle-centered and rooted in ethics,” the companies noted.
Some of the upcoming courses the companies are planning will be available exclusively to Jasper customers. Jasper customers will also receive special pricing on Jasper-sponsored Elite training that’s available to shop owners everywhere.
“We’re always looking for new ways to help shop owners reach their goals and become more successful, so couldn’t be more excited to have the opportunity to help more Jasper customers, and shop owners everywhere, through this partnership,” said Bob Cooper. “We’re also honored to partner with a company that so closely shares our principles.”
Founded in 1942, Jasper Engines and Transmissions, a one hundred percent associate- owned company, remanufactures gas and diesel engines, transmissions, differentials, fuel and air components, sterndrives, outboard lower units and outboard powerheads. The company has five production facilities, two distribution centers and 47 nationwide branch locations.
Elite was founded in 1990 with two primary goals: To help shop owners build more profitable, successful businesses, and to give back to an industry the founders love. Elite’s services are developed to help shops identify business challenges and improve in the areas of sales, marketing, employee management, recruiting and all facets of shop management so that they may reach their full potential.
According to Elite, the company hires only coaches and trainers “with extraordinary track records of success, who share these goals and have the same passion for making this industry a better place by improving the lives of shop owners, their employees, their customers and their communities.” ----Wendy Leavitt