Federal-Mogul Motorparts' Champion brand has expanded its line of vehicle batteries to now include commercial vehicles, light vehicles, marine, golf cart, power sport, and lawn and garden applications. Initially introduced in major Southern California markets as a kick-off to a national campaign, these new products will be available throughout the country by this spring.
Powered by what the company called “positive grid technology,” Champion batteries are engineered to “optimize” the flow of electricity, minimize corrosion and deliver consistent performance over battery life. The Champion battery range includes 180 products across many applications and, for automotive uses, the line offers coverage for 98% of vehicles in operation.
"We are excited to be able to offer our batteries to a wide variety of customers in many different industries, including automotive and heavy-duty technicians," said Michael Proud, vice president, marketing for the Americas at Federal-Mogul. "Champion has also recently rolled out new products from its expanded product portfolio, including light maintenance products and lifestyle elements, to give consumers a full range of choices for their automotive needs."
In addition to batteries, the Champion product range today includes: bridge-style, beam, hybrid, winter and rear wiper blades; oil, air and cabin air filters; batteries for automotive, commercial, marine, golf cart and lawn-and-garden uses; premium capsules, HID and sealed beam headlights and LED [light emitting diode] and incandescent light bulbs; and replacement spark plugs.